Hi there! I’m Areli, a UX / UI Designer
I work at the intersection of creative strategy, brand and digital experiences. I combine strategic thinking, creative direction and user-centered design to turn complexity into clear concepts and purposeful experiences.
Projects
Here is a sneak peek at the projects I've had the chance to work on. I'm constantly updating my portfolio, so stay tuned for new upcoming projects.
About
Design is how I make sense of the world. Strategy is how I make something of it.
I've always been curious about how things work, why people do what they do, and how a good idea can change the way we experience something.
My journey has taken me through Ogilvy, Bloom, Kerry, and Apple. Different industries, different challenges, and one lesson that stuck: keep asking questions until the real strengths reveal themselves. That curiosity shaped my UX mindset, which I bring to every creative opportunity, well beyond the screen.
After nearly three years at Apple, I traded Silicon Valley for Barcelona to study Brand Experience and Creative Direction at Elisava. Not to leave UX behind, but to see how far I could take it.
I find inspiration in brand archives, art museums, and wandering through cities. I love discovering the stories and little details that make experiences memorable.
What I love most about design is the intention behind it: a problem worth solving, a moment worth improving, or a way to make someone's life a little easier.
Because good design should do more than look the part. It should have a point.